关键词的主要性
亚马逊站内流量最大的来源便是SEO，即搜索流量。最常见的购物习气是通过关键词搜索，每个关键词都是通向Listing的入口。买家必须找到您的商品，才能进行购买。亚马逊A9算法通过识别产品关键词等信息完成产品与卖家搜索行为的匹配，因此精准且有效的亚马逊关键词是Listing构建的根本，无论是Listing的打造，还是后续的广告优化，都须要环绕关键词展开。
关键词的分类
1. 核心关键词
核心关键词。核心关键词一样平常为1-3个单词或词组，常为型号词或类目词个中一种或搭配组合，也是最普通的关键词。比如t shirt。
2. 常用关键词
常用关键词。常用关键词在核心关键词的根本上添加了更多属性词和类目词。词义更精准，竞争度相对核心关键词更低。比如t shirts for women。
3. 长尾关键词
长尾关键词。长尾关键词一样平常利用型号词/类目词/属性词中2-3种，长度超过5个单词或词组。比如Women’s Crewneck T-Shirt。
找关键词的方法
1、亚马逊前台搜索遐想关键词
比如在前台搜索T shirt，涌现推举关键词
2、从竞品Listing中获取关键词（标题，五点，Review，Q&A）
比如以下竞品标题中所包含的关键词
3、关键词反查，关键词挖掘
可以用一些选品工具反查关键词以及挖掘关键词根
4、反查竞争对手Search Term
通过选票工具反查竞争对手链接
5、亚马逊广告报告
直接去广告报表中找一些顾客常常搜索的和你产品干系并且转化ok的词，这个须要基于你跑过这个类目广告后
6、建广告时，系统推举词
可以考试测验去创建广告，把亚马逊系统推举词都下载下来，扩充你的关键词库
7、各个国家的本土电商
同一个国家的消费者都会利用很多的购物平台，比如我们在亚马逊上发卖t shirts产品，可以看看ebay，walmart等电商平台，看看商家是怎么描述产品，消费者是怎么搜索产品的。
关键词布局
标题：核心关键词+润色词（功能＋属性＋场景词）布局3-4个
五点：3-5个核心词+3-5个属性词
产品长描述：4-5个核心词+属性词+2-3个类目大词
A+：2-3个核心词+2-3属性词
Review：2-3个核心关键词
QA：提问里布局对标竞品品牌词，ASIN，售后信息
邪术AI获取关键词
邪术AI是如何获取关键词呢？找到我们的剖析竞品关键词模板，这里紧张是通过四个竞品链接，剖析竞品中利用的关键词和长尾关键词，并给出了关键词的竞争度。
以下是一个示例：
输入四个竞品链接：
https://www.amazon.com/FYY-Electronic-Organizer-Accessories-Waterproof/dp/B0924H4XB9/ref=sr_1_2?crid=2LHFT1SFUM2WU&keywords=travel%2Bmust%2Bhaves&qid=1684893101&sprefix=%2Caps%2C336&sr=8-2&th=1
https://www.amazon.com/Electronic-Organizer-Accessories-Portable-Water-Resistant/dp/B0BFH6MSNT/ref=psdc_290458_t1_B0924H4XB9?th=1
https://www.amazon.com/Shockproof-iMangoo-Protective-Resistant-Organizer/dp/B078FX4T65/ref=psdc_290458_t2_B0924H4XB9
https://www.amazon.com/BAGSMART-Electronic-Organizer-Travel-Charger/dp/B081H8CF2H/ref=psdc_290458_t3_B0924H4XB9
通过AI获取剖析结果：
竞品链接1：
Exact keywords:
- Electronic organizer
- Travel accessories
- Waterproof
Long-tail keywords (sorted by high search volume and low competition):
- Electronic accessories organizer for travel (medium competition)
- Waterproof electronic organizer for travel (low competition)
- Travel must-haves electronic organizer (high competition)
- Portable electronic organizer for travel (medium competition)
- Electronic storage bag for travel (low competition)
竞品链接2：
Exact keywords:
- Electronic organizer
- Portable
- Water-resistant
Long-tail keywords (sorted by high search volume and low competition):
- Portable electronic organizer (medium competition)
- Water-resistant electronic organizer (low competition)
- Electronic storage bag (medium competition)
- Compact electronic organizer (medium competition)
- Electronic accessories case (high competition)
竞品链接3：
Exact keywords:
- Shockproof
- Protective
- Electronic organizer
Long-tail keywords (sorted by high search volume and low competition):
- Shockproof electronic organizer (low competition)
- Protective electronic organizer (low competition)
- Compact electronic storage case (medium competition)
- Travel electronic organizer (high competition)
- Electronic accessories organizer (high competition)
竞品链接4：
Exact keywords:
- Electronic organizer
- Travel charger
- BAGSMART
Long-tail keywords (sorted by high search volume and low competition):
- BAGSMART electronic organizer (low competition)
- Travel charger organizer (high competition)
- Electronic storage bag for charger (medium competition)
- Compact electronic organizer (medium competition)
- Portable electronic charger organizer (low competition)
效果是不是很惊艳呢~大家也可以去试试！
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